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'SPOT OF REBELLION'

Role

Photographer, Stylist and Art Director - Lydia Chipchase
Model - Ema Buchnam

Location

NORWICH, UK

Project type

FASHION EDITORIAL

In this editorial, the leopard print styled becomes more than a pattern but as a second skin. Challenging the idea that fashion is not only about transformation but instead suggests how some aspects of self are wild, energetic and unchangable. We know that animals typically wear their skins to camouflage, but we wear leopard print to stand out. This editorial explores hyper-styling this iconic print and how the model embodies this with each look and composition as a heightened expression of power, confidence and identity. The surrealist twist lies in the visual ambiguity, through unexpected innovative poses and complete leopard looks, it becomes unclear to viewers what exactly they’re looking at.

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